Underwriting

Support for the Grateful Dead Hour comes from dedicated listeners and a wide network of underwriters.  In Public Radio, underwriting is a way for businesses to join our listeners in supporting the Grateful Dead Hour.

The program offers underwriting opportunities to interested companies that are interested in reaching the national, diverse and welcoming audience of Grateful Dead Hour listeners.  Underwriting involves announcements at the beginning and end of the one-hour program; underwriting messages are heard on all stations carrying the broadcast.

Weekly listenership is estimated at over 250,000.  The Grateful Dead Hour is carried nationwide (current station list here).

Benefits of Grateful Dead Hour Sponsorship:

• Multiple mentions on nationally syndicated radio show
• Reach Deadheads and fans of live, improvisational music (one of the most accepting and open-minded demographics)
• Influence a national target audience
• Increase your brand capabilities and awareness through repetitive mentions on-air

For more in-depth information about supporting the Grateful Dead Hour while marketing your business, contact us at underwriting@gdhour.com